Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
AB InBev UK has launched Beck’s Blue Lemon – a great tasting alcohol-free beer brewed to give consumers the same crisp, fresh taste of Beck’s Blue, but with an added twist of lemon. The launch follows the announcement of AB InBev’s Global Smart Drinking Goals, with the leading brewer committing to ensure that at least […]
Carlsberg has launched what is probably the best shopping trolley in the world, working with car customisers Yiannimize to create a motorized trolley complete with an electric engine, a beer cooling system and satellite navigation. Male shopping insights such as struggling to find the right food aisle, being forced to purchase warm crates of beer […]
Aunt Bessie’s has chosen St Luke’s to handle it’s £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. The pair will work together immediately and St Luke’s will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate […]
Belvoir Fruit Farms has added two new ‘Light’ varieties to their range; zingy Raspberry Lemonade Light and fragrant Elderflower & Rose Pressé Light, join the popular Elderflower Pressé Light on supermarket shelves from the end of January. The ‘Light’ range contains 30 per cent less sugar than the original versions of the drinks. People still […]
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. Coley Porter Bell was tasked to create a design that communicates the message that the ‘Free From’ range is free from compromise. […]
KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate. The ad, created by J. Walter Thompson London, shows a family in a 1950s setting enjoying their KitKat by stirring, dunking, snapping and nibbling. The campaign was created by Fernando Barbella, Pipo Virgos, Nathan Holley and Lawrence Parmenter. […]
As London Beer Lab establishes itself as a new challenger brand in the craft beer sector, global brand design consultancy, Elmwood, has created an innovative label identity for the open-source brewery. London Beer Lab joins a host of brands in Elmwood’s growing beer portfolio boasting global giants alongside microbreweries. The Brixton based brewery, known for […]
The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing. The idents feature the brand’s range of famous meals and are part of a new strategy devised by the agency to re-establish the iconic brand at the heart of UK culture. […]
Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials. The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, […]