Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Danepak, the Danish bacon brand, has created a spoof of the BBC’s The Great British Bake Off, called the Great British Bacon Off. It features four contestants who are asked to create a signature sandwich and a showstopper, imitating the challenges that feature in every episode of Bake Off. They are given two minutes, a […]
Cadbury is looking to breathe new life into Milk Tray with the launch of an ad campaign to find a new ‘Milk Tray Man’ the popular James Bond-style character that last starred in the brand’s ads 13 years ago. Debuting on screens October 9 with a 30-second TV ad by Fallon, the £4m multiplatform campaign […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
McCann London has launched a new colour-infused TV commercial for Sharwoods Stir Fry, directed by Blink Art’s Cathering Losing. Catherine’s bold, colourful style was the perfect match for Sharwoods who wanted a colourful, exciting TVC that bought their product to life, showing influences from around the world. Catherine’s portfolio of work is mainly photographic, but […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]
Iconic bread brand, Hovis, made its comeback to the UK’s screens after a three year gap on 5th October, with a new TV ad to launch the latest addition to its baking portfolio, the “Hovis Good Inside” range. The TV spot, created by independent creative agency, Mother, draws on the brand’s iconic heritage for seeing […]
McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative. Kicking-off on 5th October, ‘The Nation’s Teatime’ will […]
KP Snacks is continuing to support independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its iconic McCoy’s and Space Raiders brands. Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that price-marked packs of this format are growing at 21% year-on-year. […]
A new event by Whiskey Affair is making a debut in London in November 2015. A lively and fun night out for any fans of whisky who may discover new brands, drinks and favourites along the way. Split into four sections: scotch, bourbon, whisky and whisky cocktails, there is something for all levels of knowledge […]