Stella Artois Cidre announced the launch of two new variants, Stella Artois Cidre Peach and Stella Artois Cidre Elderflower, which join its product portfolio and expand the range to five different varieties. The new flavours will launch in the on and off trade demonstrating Stella Artois Cidre’s on-going investment and continued expansion in the flourishing […]
Doves Farm, the specialist miller best known for their range of high quality flours and gluten free products, is launching a new 140g container of organic Plain Chocolate Chips which are not only gluten free but milk, peanut and soya free too. Aimed at all homebakers seeking high quality ingredients and not just those with […]
KFC is marking 50 years since the Colonel landed in Great Britain with a series of campaigns toasting the brand’s half century in the UK. Created by BBH London the year-long push spans broadcast, outdoor and digital. On Monday 9 February the multichannel ‘Families’ campaign will launch, reflecting on 50 years of KFC. The ad […]
Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition. This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart. Grand Central’s George […]
Highland Spring has launched its first ever above-the-line advertising campaign for sparkling water as part of a quarter of a million pound investment in outdoor media and on-pack promotional activity. The sparkling water firm enlisted Story to create the ‘Escape to a Sparkling Moment’ brand proposition offering consumers the chance to win a free trip […]
As part of an ongoing relationship, BrandOpus has worked with FRijj, the UK’s number one flavoured milk brand from Dairy Crest, to launch FRijj Less Sugar. In response to changing consumer attitudes towards sugar quantities in soft drinks, FRijj have introduced reduced sugar alternatives to two of the most popular flavoured milk drinks within the […]
Kellogg’s, the leading cereal brand, launches its sponsorship of popular Channel 4 gameshow Deal or No Deal, to promote its All-Bran cereal range. The sponsorship deal has been managed by Carat and Channel 4 Sales and has been designed to position the All-Bran cereal range as the tasty breakfast choice that keeps you regular. Starting […]
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco Dock, London last night, with the aim of celebrating this years’ outstanding examples of effective design. The DBA Design Effectiveness Awards recognise the return on […]
Survey by Anchor Cheddar shows the British are shunning the simple cheese sarnie. A Great British classic, the traditional cheese sandwich, is in decline according to a survey of 2,000 adults by British cheese brand, Anchor Cheddar. The survey conducted by Yougov looked into the nation’s eating habits and discovered that although the Brits place […]
McDonald’s has turned to Razorfish to help celebrate the return of the McRib which is back on the menu for a limited time following a 12 year absence. To mark the relaunch Razorfish has made a mockumentary film featuring men and women from different generations talking about the return of the McRib. The older generation […]