This spring, Iceland’s traditional and nutritious yogurt, skyr, is set to conquer British shores. Arla Skyr is made from skimmed cows milk and is carefully made following traditional Icelandic methods, which results in a delicious, silky texture that is low in fat, reduced in sugar and naturally high in protein. Known for their strength and […]
Nature Valley is launching a delicious new range of Popcorn Bars to meet the needs of snackers looking for an alternative tasty treat, at home or on the go. On-shelf from early May, the New Nature Valley Popcorn bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (RRP £2.89). […]
Belvoir Fruit Farms has launched a range of fresh new sensational summer drinks which are available now: Elderflower & Rose Cordial; Mango & Peach Cordial; Mango & Peach Pressé and Summer Fruits Pressé. As with all Belvoir’s drinks, the new summer collection is hand made on the family farm using only real pressed fruit juices and […]
KP Snacks has completed a massive make-over of crisps, snacks & nuts fixtures in over 150 independent convenience stores across the UK. It marks the latest wave of activity for the company’s hugely successful SnacKPartners category initiative, which has proven to drive average sales uplift of +40% in participating stores by following a clear and […]
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range. The ‘Taste & Colour’ campaign by Mother London is the brand’s biggest marketing campaign in its 24-year history and will include TV, print and out of home advertising. It […]
Highland Spring, one of the UK’s leading bottled water brand, has invested £1.6m in a new integrated marketing and sponsorship campaign designed to help families get active and enjoy tennis. Building on the brand’s ‘Full of the Joys’ positioning and its role as the official bottled water of the Lawn Tennis Association (LTA), the Highland […]
BrandOpus has worked with McCain, the nation’s best selling frozen potato brand, to create a new range designed to appeal to an adult audience. 1+2 person households account for 60% of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand […]
A year into its UK launch, taste expert Santa Maria is promising consumers that its extensive range of Mexican products will taste better than leading competition, if consumers don’t agree they will get their ‘money back’. The move is part of a new £1m, fully integrated ‘Taste Guarantee’ campaign. The first of its kind within […]
Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving brand awareness and engagement in the UK. Created by Fold7, the activity will feature the world’s first billboard that allows consumers to help themselves to a pint of beer. Embedded with a Carlsberg Font and stack of glasses, the creative […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]