The campaign, created by The Corner, will encourage Londoners to tweet @London_Pride at midday using the hashtag #TweetAt12. Those that do will receive a code for a free pint can be redeemed at Fuller’s pubs around the capital.
Jane Jones, the marketing director at Fuller’s, said: “We wanted to deliver an act of generosity to Londoners, expressing the lengths we go to in ensuring a pint of London Pride is of the highest possible quality.”
Social activity will take place across Twitter, Facebook and Instagram.
Fuller’s already hosts a daily taste test for staff at midday, every day at its Chiswick brewery.
Neil Simpson, founding partner at The Corner, said: “London Pride is a quintessential part of our capital’s heritage, and Fuller’s is the last remaining family brewer in the city. Following the success of last year’s #EmptyPint campaign, which saw codes redeemed at close to 100 pubs across London, we wanted to find a creative way to involve Londoners in one of Fuller’s oldest traditions.”