On March 1, in the heart of central London at Hyde Park Corner, the makers of Haig Club Single Grain Scotch Whisky and brand partners David Beckham and Simon Fuller welcomed guests to the first evening of Haig Club London – a week long residency at the Wellington Arch which has transformed the iconic landmark into […]
As the debate surrounding the potential dangers of sugar and how to tackle this issue continues to rage, new research from Mintel finds a significant 46% of Brits have taken at least one course of action to monitor or reduce their sugar intake in the last year. Indeed, last year in a research carried out […]
Specialist seafood brand Young’s Seafood has launched a new master brand to reaffirm its commitment to quality, leadership and innovation. The rebrand, which is the first in over a decade, was masterminded by Springetts Brand Design Consultants to compliment new packaging for Young’s products, set to be launched in-store later this month. The updated branding […]
Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps […]
Domino’s Pizza, with the help of creative agency Iris, has created an app that can listen to belly rumbles and recommend a personalised pizza order to satisfy hunger. The app, which uses what Domino’s is calling ‘Gastro-Acoustic-Enterology’, has been launched help ultimately drive sales for the take away as well as showing how many options […]
Fashion and print design consultancy Eley Kishimoto has worked in collaboration with Studio MacLean to redesign the interiors for a bakery in London, which has recently moved location. Southerden Patisserie and Café, which was previously based in Peckham and reopened on Bermondsey Street this month, was initially given a “minimal” design by the two consultancies […]
Twinings kicked off a new TV campaign on February 19 called “Drink it all in”, which aims to position the tea brand as the catalyst to a vibrant day. The integrated campaign, created by creative agency AMV BBDO, is part of a £10m marketing investment to be spread throughout 2015. It will be supported by […]
As the start of a new Chinese New Year begins, it seems a gastronomic celebration is in order as Chinese reigns as the nation’s favourite World cuisine in both Britain’s homes and ethnic restaurants. New research from Mintel reveals that almost four in five (78%) Brits have eaten Chinese food at home in the past […]
Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando’s and Pizza Express. The pizza chain is ploughing a multimillion-pound investment into turning around its fortunes, beginning with the revamp of its store on The Strand, in a bid […]
Anchor Cheddar lit up London landmarks as they kicked off their ‘The Cheese Sandwich Needs You’ campaign to get Britain #onboard. The cheese sandwich is falling out of favour in the UK, and Anchor Cheddar is on a mission to remind us, that with the right cheese, it’s the perfect lunchtime treat. Their team of […]