As football-mania reaches fever pitch ahead of the 2014 FIFA World Cup in Brazil, Pringles has unveiled a giant lucky football boot, which has been created from 1,500 Pringles cans, after research found 50 per cent of fans have a match day superstition. In fact, Brits’ superstitions are reaching fever pitch: Half of Brits surveyed […]
Following a successful pitch, Parker Williams is delighted to announce its latest project with Mizkan Europe Ltd for its Branston portfolio. Working on the re-launch of the Branston relish range was a fantastic introduction into the world of Branston with design creation for five exciting new relish flavours available from June 2014. Victoria Adams, Branston […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
Batemans, the family brewer based in Lincolnshire, is relaunching its England Expects celebratory beer in time for the World Cup, with a three-way pump clip to reflect our boys’ prowess in the tournament. England Expects is a delicious amber beer full of succulent blackcurrant and red fruit from the Bramling Cross hops, available from now […]
Coca‑Cola Great Britain (CCGB) announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown +6% year on year and is forecast to increase by a further 8% over the next three years. Reflecting Coca‑Cola’s “Made in GB” commitment, glacéau smartwater will be produced and bottled in […]
Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]
[fvplayer src=’http://assets.mcdonalds.co.uk/UK/Promotions/mcd-myburger-2014/MyBurger_homepage_loop.webm’ width=560 height=315] McDonald’s UK is holding an online competition for five brand new burgers to be sold in stores this fall. Teaming up with digital agency Razorfish London, an online “burger builder” allows fans of the fast food chain to customize their own unique burger—the users will have to build their burger from […]