As the whirligig of summer shindigs gets into full swing, the clever folk at Pimm’s have created two new ways to enjoy Pimm’s o’clock with friends; the new Pimm’s & Ginger Ale and Pimm’s & Diet Lemonade pre-mix cans. These perfectly portable tipples, stocked in Tesco and Waitrose, blend the classic combination of Pimm’s No. […]
Midday has created the branding for The Primal Kitchen, a new range of food based on the caveman diet. The caveman, or Paleolithic, diet is based on the diet that early humans would have eaten up to 2.6 million years ago. It suggests eating more protein and fat and less carbohydrates and salt. The initial […]
An inquisitive group of school children are the stars of Kellogg’s new UK ad, which looks to show the origins of its cereals. Created by Isobar, the Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland with the aim to uphold the credentials of […]
This Yorkshire Day, drinkers can celebrate by raising a glass of delicious Brontë Liqueur. The new liqueur has been launched by proud Yorkshire man and drinks expert Sir James Aykroyd and represents the realisation of a lifelong dream. Sir James first discovered the tipple behind a bar in Paraguay and, having bought the brand name, […]
Genius Gluten Free, the official supplier of gluten-free baked products to the Commonwealth Games, has invited the public to #ToastTheChampions by sending encouragement on digital slices of toast. The messages are digitally printed onto a visual piece of toast, which the public can then share across multiple social media platforms including Pinterest, Facebook, Twitter, Instagram […]
McDonald’s UK is tonight launching the first ad in its ‘Here’s to What Matters’ campaign, focusing on its charity work. The first ad, “dad’s voice” airs July 25 and focuses on McDonald’s support of the Ronald McDonald House Charities, which provide accommodation near hospitals that allow parents to stay close to their sick kids. The […]
Coca‑Cola Zero ParkLives, a nationwide programme of fun, free, family activities in the heart of local communities, visits London on Thursday. Coca-Cola will be hosting a festival to celebrate the start of the summer holidays in Stratford Park in Newham starting at 9.30am on Thursday 24th July, where in partnership with the London Borough of […]
Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months. The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing […]
Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]
UK-based designer Hani Douaji has created an amusing concept redesign for the packaging of Trident Xtra Care, a sugar-free chewing gum that “helps protect teeth and gums in between meals and gives a whiter brighter smile.” His fun packaging features several illustrated designs that show either a pair of feminine lips or a manly moustache—when […]