Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod Fillets and new additions to the current Steamfresh range are set to further strengthen […]
Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks. For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March. The TV ad, which features fruit bursting as it […]
Müller has extended its Müllerlight light product range following a period of growth at the dairy food brand. Available From 8th March in three delectable flavour combinations, new Müllerlight Goodies is the first ever Müllerlight yogurt with a mix of delicious crunchy pieces on the side, bringing a whole new level of enjoyment, texture and […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]
The Football Association has announced a new long term agreement with Budweiser, which will see the iconic brand become the Official Beer Partner of The FA Cup until 2018. FA Commercial Director, Stuart Turner, added: “This is fantastic news for The FA Cup. We are delighted to be continuing our relationship with Budweiser with a […]
On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]
Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]
Lidl, the supermarket chain, are launching their new nationwide Easter TV campaign from the 5th March. Created by TBWA\London, “The Little Pub” adds a new dimension to the #LidlSurprises campaign. The 60-second launch ad, filmed at a gastro pub in North London, shows real people enjoying an Easter feast complete with seasonal favourites such as […]
Belvoir Fruit Farms has bottled the crisp fresh taste of English Cox’s Apples to produce a refreshing, sparkling new Cox Apple Pressé which, because it contains no added sugar, is wonderfully balanced without being overly sweet. The Leicestershire based company hand makes all its Cordials and Pressés on the family farm using only natural ingredients […]
McDonald’s, OMD UK, The Outfit and Channel 4 have launched a first-of-its-kind partnership to promote the full range of McCafé beverages. A brand new contextual TV advertising campaign will feature real people enjoying their favourite McCafé beverage, whilst talking about some of the most significant TV moments across Channel 4 as they happen. Launching on […]