Carlsberg UK has tasked LBi with developing its digital initiatives across its brand portfolio, including Tetley, Somersby, Tuborg and San Miguel. The appointment will see LBi work across the brands, including Carlsberg, across a number of media channels, beginning with a social media and branded content initiative for San Miguel Fresca. Jonathan Dee, Marketing Controller […]
Tuborg is sporting a new, premium look, with a refreshed modern identity reflected across all elements of the brand, including bottles, cans and packaging, from this month. The new image for the brand coincides with a reduction in ABV to 4% from 4.6%. The change has been made to meet growing consumer take-up of premium […]
Chopped meat product Spam is being made available in plastic tubs for the first time in the brand’s 75-year history. The new easy-to-open tubs have been created by consultancy Sphere, and will be available from next month. Spam brand owner Hormel Foods says the move is a bid to ‘attract both new and lapsed users […]
Skittles has teamed up with the greatest fruit-slicing game in the world and, this July, is set to entertain its fans with a new on-pack promotion, telling avid gamers how to download new Fruit Ninja vs. Skittles to their Smartphone for free. The new and exclusive game, which launches in the UK next month, will […]
Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]
Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
A consistent ‘traffic light’ system for providing nutritional food labelling is finally rolling out, following several years of development. The system will combine red, amber and green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar and calories are in foods. The system is based on ‘traffic light’ designs that […]
Blue Marlin has created the branding and packaging for Forces Sauces, a table sauce range that raises funds for charities Stoll and The Royal British Legion. Both charities work to support vulnerable and disabled current and ex-servicemen and women across the UK. Forces Sauces will initially launch with two flavours – Corporal Ketchup and Brigadier […]
Rhuby, the world’s first 100% natural rhubarb liqueur, is now focusing on the U.K. market. Drinks industry veteran and entrepreneur Ylva Binder has gone back to her Swedish roots to create a premium liqueur close to her heart. Rhuby is produced in Sweden, prepared in small batches to ensure the freshest liquid possible; it is […]