Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card.
The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October.
The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as in a library, to get into a nightclub as ID, to buy coffee and as a driving license.
All of the advertising has the tagline: “It only works in Nando’s”.
The press ads for the card carry lines such as: “It won’t get you a dog-eared copy of 50 Shades at your local library”, and “It won’t get you a skinny mocha frappe chocca cino”.
Diners at Nando’s can swipe the new card in-store and collect chillies for every £7 they spend with a minimum of three needed to redeem a reward. The card also links to the brand’s revamped mobile app.
Andrew Barnard, 18 Feet & Rising account director, said: “A brand like Nando’s has to be handled with care given the high expectations its customers have. This campaign is the first step in a long-term journey we have planned which seeks to build a unique advertising voice out of the brand’s special sense of fun and irreverence.”
Andrew Rayner, Nando’s marketing director, said: “The introduction of the new Nando’s loyalty card is a very exciting time for the business. Since its launch in September, uptake amongst our customers has been fantastic and we hope that this campaign will help many more people discover the Nando’s loyalty programme. 18 Feet & Rising have been great to work with and have brought their own sense of fun and creativity to the work in a way that compliments the brand perfectly.”