Bacardí, one of the world’s most awarded rum, announced the launch of Bacardí Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste. The practice of mixing rum with fruit and spices is almost as old as […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]
London-based craft drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range is available in Rhubarb and Elderflower flavours. The new sub-range builds on the core range identity developed by B&B for […]
The thinking behind Yugo Spice is to bring some ‘fresh energy’ and impetus to an £800m cooking sauce category that’s increasingly looking a little tired and pedestrian. The rationale behind the three-strong launch range is to provide some simple, stress-free cooking experiences to foodie souls who currently lack the time or culinary conviction to fully […]
With the UK gin industry still enjoying a boom in sales, The English Drinks Company (EDC) continues to capitalise on the trend for innovation with the launch of a new Lemon gin at IFE 2019 – Lemon Grove Gin. The latest newcomer to join the on-trend EDC portfolio of traditionally crafted gins represents a classic […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Müllerlight launches its first Italian-style super-creamy tasting yoghurt, Amore, offering its health-conscious customers a special moment of ‘me time’ indulgence that is fat free. The Müllerlight Amore packaging was designed by the UK’s leading brand design agency, Coley Porter Bell, and communicates ‘delicious creamy indulgence, the Italian way’. The design for the three luxurious flavours […]
On a mission to remind the UK of their love of dairy related goodness, a new campaign from Brave for Dairy UK builds upon the idea of spreading a little wholesome deliciousness. The ‘Be Scrumptious’ campaign involves a series of public service announcement films created by our spoof body the ‘Department of Dairy Related Scrumptious […]