After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]
Kombucha start-up FIX8 launches in the UK in October, with new brand creation by design agency B&B studio. Available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – presented in glass bottles, FIX8 is a brand born from the idea of positive addiction. In a nod to the […]
Glorious has launched a new range of street food soups with design by Nottingham based brand and packaging specialist Pure. As a brand, Glorious changed the notion of soup from a winter warmer into a taste exploration with recipes inspired by ingredients and flavours from around the world. The new range sits perfectly with the […]
WPP agency VMLY&R has unveiled its first campaign following the merger of Y&R and VML – a global digital campaign for Baileys. The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter […]
M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]
Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is Felo […]
Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea. The brand was brought to the UK earlier in 2018 following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. When it arrived in the UK, Coke said it would spend £4m […]
Time Out, the leading global media and entertainment brand, has partnered with Deliveroo, the award-winning delivery service, to bring a series of four food battles to London this autumn. The Time Out Creative Solutions team, Deliveroo and the7stars are collaborating to develop and deliver an integrated content partnership across Time Out channels. Inspiring content celebrating […]
The England cricket legend Mike Gatting OBE who famously captained and played for both Middlesex and England reopened the Central London pub The Pavilion End on 4 October 2018. The City-based sports pub has been extensively refurbished by London brewer and premium pub company Fuller’s. Customers were given the opportunity to meet and greet the […]
Hotpoint are teaming up with celebrity chef Jamie Oliver to challenge the UK to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Food recipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop […]