Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]
After years of everything ‘Millennial’ taking centre stage, the focus is shifting to a new Generation – ‘Z’; Those born between 1996 and 2010 will make up 33% of the world population by 2020. Much has been said about the millennial spirit but ‘millennialism’ isn’t just about millennials. It is a mind set that drives […]
Chocolate-loving Londoners can soon try their favourite Quality Street flavours in the form of cocktails at a new festive pop-up. Bar Humbug, a festive cocktail spot launched by Sainsbury’s, is opening in New Oxford Street on December 7-8. The supermarket has teamed up with mixologists Sweet & Chilli to serve up drinks inspired by the […]
Absolut, the Pernod Ricard vodka brand, is giving away free taxi rides home over the festive period as part of its annual anti-drink-driving campaign. The brand has partnered Capital FM DJ Roman Kemp and Dirty Martini bar for the “Better journeys home” campaign, which first ran in 2017. The service is running across London, […]
London’s iconic Borough Market is releasing a limited run of its first ever Borough Market Gin in time for the festive season. But with under 1,000 bottles being produced, you’ll have to be quick to snap up a bottle. The gin is a collaboration with East London Liquor Company, one of the many traders of […]
Branding agency & SMITH has named and branded new London based protein breakfast pot, AYEM. The new breakfast pot that’s high in Protein and Omega 3, is designed to help you eat well at breakfast time. AYEM is all about giving your body and mind enough of the good stuff it needs to keep feeling […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Organic baby food brand Piccolo, firmly believes no child should go hungry, so will be running their annual One for One campaign this Christmas, to support the amazing work that the British Red Cross does across the UK to support […]
US-based restaurant company Benihana is set to open a new location in Glasgow, the company’s first international venture into Scotland. The 400m² restaurant can accommodate more than 100 guests and will feature a range of menu choices including Hibachi steak, chicken and shrimp, sushi and sashimi. It will also house a bar area offering small […]
Cadbury has unveiled a magical new Christmas campaign to celebrate the thoughtful and generous ritual of Secret Santa gifting. The new festive TV advert by VCCP, urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive […]