Islay’s most remote distillery is harnessing the ‘The Sound of Islay’ in a new brand positioning and marketing campaign aimed at celebrating the rugged, romantic isolation of Bunnahabhain and its sea-faring heritage. A play on both the distillery’s location on the narrow strait of sea between Islay and Jura, as well as the brand’s Gaelic […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]
Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time. ‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods […]
Award-winning global brand and design agency Coley Porter Bell has unveiled the design for a healthy new children’s offering from Jordans Cereals. The launch of Jordans Grin-ola, a tasty, fun and healthy cereal, is set to end breakfast battlegrounds by appealing both to children aged 5 to 11 and their parents. It bridges the gap […]
International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand. Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in […]
Newby Teas has created a one-night-only Secret Tea Garden as a peaceful respite from the buzz of one of London’s most exclusive hot ticket events – the Royal Academy Summer Pleasure Garden, held on July 21 2018. Designed by Newby’s award-winning in-house creative team, the Newby Secret Tea Garden stands at the heart of the […]
To celebrate the launch of a Costa’s revamped tea menu, Twinings is offering lucky tea drinkers the chance to win a cash prize of up to £1,000. Those looking to get their tea fix throughout the day should head along to their local participating Costa outlet, where you will not only get to choose from […]
Design house Family (and friends) unveiled their latest brand redesign for Get More Vits. A range of low calorie, fruit-flavoured waters – all with the added benefit of getting your vitamins on-the-go. Since its launch in 2012, Get More Vits has established itself as a leading brand in grocery for vitamin enriched products. This innovative brand has […]
New research into UK shoppers’ attitudes towards free-from food and drink has revealed that younger consumers choose it as part of a healthy lifestyle choice, rather than due to allergies or intolerances. The study, conducted by research agency Future Thinking, questioned a representative sample of 2,000 Brits and found that almost half (43%) of 16-34-year […]
The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day. Now, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as […]