PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
Burger King’s first TV spot from BBH features “Jim from Wanstead”, the winner of a UK-wide hunt to find the first person to sample the new Crispy Chicken Burger. It follows an online launch film in which the fast food brand’s UK chief executive Alasdair Murdoch launched the contest, promising to pay the winner £20,000 […]
One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse. Created by The Leith Agency, and set to air throughout the festive season, The Famous Grouse ad will target regular whisky drinkers across numerous channels at home and […]
Looking out onto London’s busiest streets, HRG’s massive window display for Reyka Vodka has been wowing Wholefoods shoppers with the spirit of Iceland. The scenic Icelandic display has generated high visibility and awareness for the brand and has been seen by a staggering one million people. For retail design specialists HRG, the journey from design to installation involved […]
The Nestlé-owned dairy brand Lindahls Kvarg, is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden. Dubbed the Lindahls Skogscafé, the venue has been designed to help Londoners connect with nature, de-stress and regain balance. As well as enjoying free smoothies in the café […]
After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]
Kombucha start-up FIX8 launches in the UK in October, with new brand creation by design agency B&B studio. Available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – presented in glass bottles, FIX8 is a brand born from the idea of positive addiction. In a nod to the […]
Glorious has launched a new range of street food soups with design by Nottingham based brand and packaging specialist Pure. As a brand, Glorious changed the notion of soup from a winter warmer into a taste exploration with recipes inspired by ingredients and flavours from around the world. The new range sits perfectly with the […]
WPP agency VMLY&R has unveiled its first campaign following the merger of Y&R and VML – a global digital campaign for Baileys. The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter […]
M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]