Hendrick’s Gin announces its most significant development since launch in 1999. It has unveiled a new resplendent distilling home truly befitting a gin famed for its sense of invention and wonder: The Hendrick’s Gin Palace. The Hendrick’s Gin Palace and distillery has been artfully and magnificently expanded to meet the voracious global demand for Hendrick’s, […]
S’ip by S’well, the fun and fashionable hydration accessory from S’well, has just launched in Boots stores around the UK. The initial launch sees the S’ip by S’well range of products stocked in 166 Boots storefronts nationwide, and comes in response to growing consumer demand for reusable products that help to displace single-use plastic bottles. […]
Elmwood, one of the world’s most effective brand design consultancy, has appointed two new creative directors for its Leeds and London studios. John-Paul (JP) Hunter will lead the creative strategy and delivery of Elmwood’s London studio, and Helen Hartley will take the lead in Leeds. Both Helen and JP will be responsible for ensuring that […]
Four Roses is raising a glass to 130 years of distilling with a very special limited edition small batch bourbon. Available through Spirit Cartel, Four Roses’ 130th Anniversary Limited Edition Small Batch features four of its unique bourbon recipes – a 10, 13, 14 and 16-year old. Four Roses is the only bourbon distillery that […]
Sussex based brewer, Dark Star, has teamed-up with comedians and Radio X DJs Elis James and John Robins to create a beer to celebrate the launch of their new book, The Holy Vible: The Book The Bible Could Have Been. All profits from the beer will be going to CALM: The Campaign Against Living Miserably, […]
Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]
Design experts Eat With Your Eyes designed a new menu for Dirty Martini, the high street cocktail bar chain. Starting with the opulent interiors for inspiration, Eat With Your Eyes deconstructed the martini glass and mixed these sharp dynamic lines with the creative flair from the cocktail crafting process. Research told them that guests like to […]
New-world Vermouth brand Regal Rogue has launched a social media marketing push as it rolls out into Waitrose stores and begins its planned international expansion. The craft vermouth brand, which launched in Australia in 2011 and UK in 2014, has just launched in the US and over the next six months, will launch in Denmark, […]
William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]
Following on from ignis’ recent work for Calvet, the agency announced the launch of a new campaign for J.P. Chenet. They were approached to create a unique and clear voice for the brand whilst highlighting its new, smaller format offering. The brand, known for its unusual bottle shape and broad flavour appeal, has been given a […]