Merchant Gourmet, the market-leading healthy pulses, grains, seeds and nuts brand, has announced a partnership with Waitrose to bring shoppers in Salisbury an exclusive healthy eating pop-up counter. For a limited time, foodies and fans of the Merchant Gourmet range will be able to visit the Grain & Graze counter for healthy and delicious food […]
A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]
Estrella Damm, the Mediterranean beer of Barcelona, has launched its 2018 campaign and unveiled an exclusive trailer for its latest short film, starring Game of Thrones’ Peter Dinklage, entitled ‘La Vida Nuestra’ (Our Life). Set to premiere at www.estrelladamm.com on Thursday 3rd May, La Vida Nuestra features Spanish talent Álvaro Cervantes, Íngrid García-Jonsson and Marcel […]
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look celebrates taste and satisfaction, returning to the fundamentals of what it means to be a snack. As the mainstream and healthy snack sectors begin to converge, […]
Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London. Camden Town, founded in 2010 and acquired by the world’s biggest brewer, AB InBev, for about £85m in 2015, recently appointed Forever Beta to create its first integrated campaign, following […]
British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Having worked with TicketyBrew since its inception in 2013, Carter Wong has helped refine the brand’s structure and visual identity following the rapid expansion of the product range. Having launched with a core range of three beers, TicketyBrew […]