BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription […]
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
Leading World Foods distributor Wanis International has been appointed the UK’s exclusive distribution partner for Jamaica’s legendary Pickapeppa Sauce. Wanis will be responsible for all of the brand’s UK distribution across all channels. The initial launch-range, available now, features two of Pickapeppa’s bestselling sauces; Pickapeppa Original Sauce and Pickapeppa Spicy Mango Sauce. Founded in Jamaica […]
Since 2014, The Athenian has been changing perceptions of contemporary Greek cuisine in the UK with its authentic street food and delicious souvlaki. This summer, The Athenian will be launching a new site in Tooting Market, offering South Londoners a chance to become acquainted with some of Greece’s most loved street food dishes as well […]
Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand uncovered that 84 per cent of Brits believe that by being comfortable with […]
Scotland’s southernmost distillery, Bladnoch, has added to its already impressive offerings with a limited edition 10 year old Single Malt. Having recently celebrated its 200 year anniversary, Bladnoch Distillery has gone on to enjoy international gold medal success in several spirits competitions, the launch of the exclusive Bicentennial Release, and now the launch of the […]
PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]
Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]
Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]
For the first time ever, Cadbury is opening its doors and inviting the nation to ‘go madbury for Cadbury’ this July. Chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and […]