On the mission to strike the perfect balance between delicious and healthy, No Dough Pizza Co. is proud to announce the launch of its cauliflower-based, gluten-free pizza, available in Sainsbury’s and ASDA stores UK-wide from April 2018, and Co-op stores from 16th May. Using an innovative process, they have cracked how to make a pizza […]
Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]
Kettle Chips has launched a new campaign called: “Real Food. Real Pleasure.” It reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’. The campaign was created by Joint and directed by Vince Squibb through Academy Films. The film celebrates life’s authentic moments, where […]
As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
SlimFast UK continues its partnership with former X Factor winner and celebrity brand ambassador, Alexandra Burke to front the launch of its latest TV ad campaign, ‘Works for Me’. Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products […]
Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant […]
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
Following the recent introduction of the UK sugar tax, Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing in an adult-voiced young lad to promote its reduced sugar product. Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the […]