Super Bowl XLIX just got awesomer: The Skittles brand announced that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff. As an official sponsor of the NFL, Skittles […]
The road to the Super Bowl includes a new stop this year: the kitchens of the world’s most distinguished culinary college. PepsiCo announced “Game Day Grub Match,” a culinary competition in which student chefs from The Culinary Institute of America (CIA) will compete to create the ultimate Super Bowl party dish. The competition kicks off […]
Highland Single Malt Scotch Whisky distillery, Balblair, is announcing the release of four new vintage expressions in the U.S. market this month. The newly released whiskies include the Balblair 2003, 1999, 1990 and 1983 vintages, which were each distilled on the idyllic coast of the Dornoch Firth. This is the first time that Balblair, which […]
Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers. The first video vignette, which debuted January 7, features Ben Richards, a bagel expert who has […]
Just in time for the premiere of Downton Abbey’s fifth season, Downton Abbey Wines expands its growing portfolio with the Countess of Grantham Collection – a delicious selection of varietal wines crafted with premium fruit from California. The new world bottlings, including a Cabernet Sauvignon and Chardonnay, take inspiration from Lady Cora Crawley, the thoroughly modern, […]
Starbucks Coffee Company introduced a new core espresso offering with the launch of the Flat White handcrafted espresso beverage, available at participating Starbucks stores in the US and Canada. The Starbucks Flat White is an espresso beverage made with two ristretto shots, combined with a thin layer of velvety steamed whole milk and finished with […]
Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand. “The first step of a new year,” the voiceover intones. “We’ll all take one. But where will a step take you?” […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
Musician Jessica Sanchez is home for the holidays, and she brought the ultimate stocking stuffer – M&M’s Crispy Chocolate Candies. M&M’s Crispy is coming back, and Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M’s Crispy. […]