The makers of CIROC Ultra Premium and Sean “Diddy” Combs invite consumers to “Step Into The Circle.” The positioning of this new CIROC campaign is an evolution from the widely popular “Luck Be A Lady” commercial. It highlights the importance of celebrating life achievements with those closest to you. CIROC’s previous platform, “Luck Be A Lady,” provided glimpses into […]
For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]
Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. New Product Details For people looking for good sources of protein as they manage […]
Unibroue, one of the most highly awarded breweries in North America, with world-renowned brands including La Fin du Monde, Blanche de Chambly, 17 Grande Réserve, Terrible and Maudite, is proud to introduce its latest seasonal release, Éphémère Canneberge, a unique beer enhanced with the refreshing tartness of ripe cranberries. As its name suggests, Éphémère is […]
Move over, Mayo! Mezzetta, producer of glass packed olives and peppers, announced the launch of its new Everything Spread product line in select retailers nationwide in the US. Mezzetta Everything Spread is a delicious line of freshly blended flavors to elevate every meal in minutes. Mix it, toss it, blend it, stir it, spread it, top […]
Select high schools from across California have been crowned “Breakfast Champs” by the California Milk Processor Board (CMPB), the creator of got milk?, with each school receiving a check for $3,000. Thousands of students participated in the friendly three-week competition during back-to-school season to see which campus, within their district, could increase breakfast consumption with […]
A 50 year-old Los Angeles man is drinking 10 Cokes a day for 30 days to help increase public awareness about the dangers of sugar in our diet. George Prior, father of two and Los Angeles resident, is taking careful daily measurements of his weight, blood sugar, body fat, and blood pressure, and blogging the […]
When Domino’s Pizza launched its Tracker nearly seven years ago, smartwatch technology was likely never a part of the plan. It is now. The pizza tracker, which allows customers to trace their order from the time it is taken, baked and out for delivery, will now be available on a new innovative platform: Pebble. This […]
Heineken, the world’s leading international brewer, launched a collaborative poncho/shirt hybrid with Los Angeles based fashion brand RTH as part of the 2014 #Heineken100 program. Now in its fifth year, the #Heineken100 program partners with imaginative designers to create a series of coveted custom lifestyle products, not available at retail, and shares them with 100 […]
For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney. Most Brits know a thing or two about […]