VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]
Michter’s Distillery, based in Louisville, Kentucky, is releasing a new, innovative American whiskey US*1 Toasted Barrel Finish Bourbon on a limited basis. Michter’s has a rich and long legacy of offering traditional American whiskys of uncompromising quality. With each offering aged to its peak maturity, Michter’s highly acclaimed portfolio includes single barrel rye, very small batch bourbon, single barrel […]
Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line of premium tequilas, coinciding with Mexico’s Fiestas Patrias celebrating the country’s independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in […]
Mars Chocolate North America announced that its new manufacturing facility in Topeka, Kan., has earned LEED Gold certification —an internationally accepted benchmark for designing, constructing and operating green buildings—from the U.S. Green Building Council. The roughly 500,000-square-foot facility, which opened in March, produces M&M’s Brand Candies and Snickers Bars. This accolade represents an additional LEED […]
Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]
Mrs. Fields Famous Brands (“Mrs. Fields”) and Interbake Foods (the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) kicked off “Mrs. Fields Moments,” a national campaign in the U.S.A, inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones. […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older in Denver and Chicago – and soon, the rest of the country – will be able to easily give their friends the best gift of all: beer. Bud Light Birthday and Buds for Buds debut September 9, with people on […]
Underage drinking among America’s youth is at record lows, according to the latest National Survey on Drug Use and Health. More than 1.5 million (1,525,000) fewer American youth between the ages of 12 and 17 years old — more than the entire population of New Hampshire — reported they consumed alcohol in the past month, […]
Teva Foods, a subsidiary of Golden West Food Group, has launched a new line of better-for-you Skinnygirl fresh food products. Skinnygirl, best known for delicious low-calorie cocktails, has recently expanded its portfolio to include non-alcoholic beverages, snacks, and microwave popcorn. Now, Golden West Food Group is taking Skinnygirl into a new aisle: refrigerated goods. Deciding […]