The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing […]
Cinnabon, iconic bakery and purveyor of crave-able cinnamon rolls, announced today the launch of their first online gifting eCommerce platform. Cinnabon enthusiasts across the US can now quickly and easily order a variety of Cinnabon gifts perfectly packaged to ‘wow’ the recipient, with free overnight shipping. With the new gifting platform rolling out just in […]
Burger King is hijacking the biggest shopping week of the year by making other brands buy fans a Whopper sandwich through a new web portal. Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for […]
KFC is promoting Kentucky Fried Chicken & Waffles with a TV spot breaking Sunday that spoofs the famous dance scene from the end of “Dirty Dancing.” The roles of Johnny (Patrick Swayze) and Baby (Jennifer Grey) are portrayed by Col. Sanders and Mrs. Butterworth of Mrs. Butterworth’s syrup, which is now owned by ConAgra […]
US-based food-ordering marketplace Grubhub has completed the acquisition of campus food ordering platform Tapingo for a total of $150m. The company funded the transaction through cash on hand and its existing credit facility. Based in California, Tapingo offers food delivery services to more than 500,000 diners at on-campus cafes, restaurants, and cashier-less stores. The company’s […]
As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]
This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, is encouraging busy hosts to give their families the bird — a Jennie-O Oven Ready turkey, that is. This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their […]
On October 30, a week ahead of midterm elections, Vermont-based ice cream behemoth Ben & Jerry’s released a new flavour, called Pecan Resist. The limited batch flavour has a base of chocolate ice cream and includes white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds. It’s also sprinkled with a message of social justice. […]
Anheuser-Busch InBev transforms its image from being perceived as an alcohol behemoth that eats up smaller breweries, to a company that small brewers can benefit from, with its new campaign ‘Brewers on Tap’. The campaign consists of three films, where beer educator Christina Perozzi chats with the founders of three ABI-owned breweries — Jaron […]
Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, has unveiled a new, compelling package design for its flagship line of ginger beers. The brand refresh for Reed’s, unveiled last month at the Fall 2018 Sidoti Investor Conference, follows in the footsteps of the company’s overhaul of its Virgil’s soda line earlier […]