Jim Beam’s Smart Assistant Pours You A Well-Deserved Shot At Your Request

Jim Beam’s Smart Assistant Pours You A Well-Deserved Shot At Your Request

 If you thought virtual assistants like Google Home and Amazon’s Alexa were missing something, this version will fill the void—both in your expectations and your heart. Jim Beam has introduced ‘JIM’, the “world’s first” smart decanter and your very own bartender. Voiced by seventh-generation Master Distiller Fred Noe, ‘JIM’ comes with a little compartment […]

Iconic M&M’s Holiday Ad Finally Gets a Sequel, 21 Years Later

Iconic M&M’s Holiday Ad Finally Gets a Sequel, 21 Years Later

 Every Christmas since 1996, the M&M’s Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’s spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint. The long-running […]

Budweiser to Launch Barley into Space in December to Begin Research on Future of Beer

Budweiser to Launch Barley into Space in December to Begin Research on Future of Beer

Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]

Wild Turkey Ambassador Matthew McConaughey Fittingly Hands Out Turkeys for Thanksgiving in Charitable Drive

Wild Turkey Ambassador Matthew McConaughey Fittingly Hands Out Turkeys for Thanksgiving in Charitable Drive

Actor Matthew McConaughey is taking the lead for another campaign for Wild Turkey, a bourbon for which he is creative director and brand ambassador. This time he’s a food delivery star for the brand, handing out over 4,500 turkeys to the residents of Lawrenceburg, Kentucky, where the bourbon is based, just in time for Thanksgiving. […]

Serena Williams Expresses High Hopes for Her Daughter in New Gatorade Spot

Serena Williams Expresses High Hopes for Her Daughter in New Gatorade Spot

There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gatorade on November 20 released a new Serena Williams ad that appears to show the tennis […]

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]

BrewDog’s New Beer Encourages Drinkers to Make Earth Great Again

BrewDog’s New Beer Encourages Drinkers to Make Earth Great Again

Brewdog’s new beer campaign was designed to grab the attention of political leaders, in the hopes of making a statement about the importance of acknowledging climate change. The beer’s ingredients are made from components gathered from areas heavily impacted by climate change, such as using water sourced from the melting ice caps. The company boldly listed […]

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