The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the US on October 6. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavour style in an expression of […]
As the California Prune Board commences preparations to commemorate its 65th anniversary, the US prune industry has confirmed that this year’s crop represents an exceptional yield in terms of unsurpassed quality, boasting a premium larger fruit that is ultra-sweet, tasty and nutritious, resulting in the 2016 supply being compared to a ‘limited production fine wine’. […]
With football season underway, Kansas City area McDonald’s has teamed up with the Kansas City Chiefs in a one-of-a-kind promotion to give fans a chance to unlock special offers when they raise the decibel level at the Chiefs’ Arrowhead Stadium and throughout social media. Local agency Bernstein-Rein developed the promotion on behalf of McDonald’s providing […]
Built on the belief that truly satisfying food is the product of passion—for the ingredients, for how it’s made, and for those with whom you share it—Progresso has held a place in American hearts and kitchens for over a century. Launching this soup season, Progresso teamed up with Hornall Anderson to redesign their brand and […]
People think they need to travel thousands of miles for an authentic Italian meal, but the secret is just as much about how you eat, as what you eat. In 2016, Bertolli is encouraging Americans to “Mangia” – in other words – eat like Italians do – especially during National Pasta Month this October in […]
How similar are the small joys in your life to the adrenaline-fuelled highs of a post-touchdown dance by a millionaire football star? Pepsi thinks the two might just be closer than you think. The Beverage Giant continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Red Tettemer O’Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced that they are rolling out the first in a limited edition seasonal batch of TuB Gin called “Hoppy Plum.” The agency and brand wanted to experiment with the already delicious liquid by adding seasonal flavours into the mix and offering […]
Michael David Winery has just announced a second wine will be added to their wildly popular Freakshow brand. Releasing in the fall of 2016, the 2014 Freakshow Red will be lined priced with Freakshow Cab at $20. “As the show goes on, a new performer is set to take center stage. We’re excited to introduce the man, […]
Copacino+Fujikado launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across […]