Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-oz. bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle. The label designs are inspired […]
Dos Equis is saying #AdiosAmigo to ‘The Most Interesting Man in the World,’ as he heads on a one-way ‘Mission to Mars.’ The new spot, created by Havas Worldwide, will be the last commercial featuring actor Jonathan Goldsmith as ‘The Most Interesting Man in the World.’ The full 60 second spot will exclusively air March […]
Mars Chocolate North America announced Right TWIX is setting out to confirm once and for all that it is America’s favourite TWIX by going head-to-head with their notorious archenemy in a nationwide taste challenge encouraging fans to Taste and Vote for their favourite side. Although to be honest, Right TWIX is not sure why a […]
The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five great flavours. Discerning consumers can now enjoy the flavours they know and love, free from the fuss of portioning their larger […]
Kraft is one of the many brands that has jumped on the ‘artificial-free’ bandwagon over the past year to try and appeal to increasingly health-conscious consumers, but the brand has taken a decidedly unique approach to marketing its newly natural macaroni & cheese. In April 2015, Kraft announced that its mac & cheese would be made […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]
To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the US, Heineken has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, […]
On the heels of New York Fashion Week, illy caffè launches its latest illy Art Collection featuring designs purposed for fabrics in the 1930s by Gillo Dorfles, a well-known Italian artist and art critic, whose work is currently being celebrated through a major retrospective at the MACRO Museum in Rome, Italy until March 13, 2016. […]
SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, is expanding its popular Infusions line, adding two new flavours to its portfolio: SKYY Infusions Honeycrisp Apple and SKYY Infusions Tropical Mango. The award-winning lineup of innovative vodkas continues its focus on “true-to-fruit” flavours, providing consumers with an authentic premium product […]
Everyone is Irish on St. Patrick’s Day, and Hard Rock Cafe will celebrate the holiday with its new Guinness Irish Stout and Jameson Irish Whiskey infused-burger and beer duet. The Guinness & Jameson Bacon Cheeseburger, paired with a Guinness stout, will be available at cafe locations across the nation beginning Thursday, February 18 through Sunday, April 10, […]