Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, […]
Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
Oreo has just unveiled a brand new flavour, following its ‘Cinnamon Bun’ limited edition launched in January, 2016. This time, they have created the ‘Filled Cupcake Oreo’, a spin on the classic cookie that comes with chocolate filling, and a dollop of its original creme in the middle. The delicious cookie was revealed through a […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavours for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is […]
Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products. Hellmann’s Organic Mayonnaise Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution […]
There are 32 teams in the NFL but only two teams in the Super Bowl. Skittles wants to give every football fan something to root for on February 7, so they’re offering the chance to “Root for The Rainbow” during the game. And, when a rainbow appears in San Francisco during the Super Bowl fans may […]
Heinz, one of the most iconic brands in the world, is returning to the Super Bowl with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, ‘Wiener Stampede,’ will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, […]
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire Snacking brand of premium snacks. Snack Week kicked off […]
Pepsi announces its plans to launch Kola House, the first experimental kola bar, restaurant, lounge and event space to open in the U.S. market. This first-of-its-kind hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City’s Meatpacking District. To launch the Flagship location, Pepsi partnered with […]
Shock Top, the beer brand dedicated to living life unfiltered, is going all in on a once in a lifetime opportunity — a spot at Super Bowl 50 — and ready to score big with millions of Americans. To bring this home, Shock Top has teamed up with comedian and actor T.J. Miller to deliver unfiltered […]