VIMTO Urges Everyone To ‘FIND THEIR DIFFERENT’ In New Campaign From Quiet Storm
VIMTO Urges Everyone To ‘FIND THEIR DIFFERENT’ In New Campaign From Quiet Storm
VIMTO Gets Cosy With New Limited-Edition Winter Warmer
Vimto, the UK’s fastest-growing squash brand, has launched a limited-edition cordial in time for the colder months: Winter Warmer. Available nationwide from October in 725ml bottles. With the recipe specifically developed to be enjoyed hot, Limited-Edition Winter Warmer takes the much-loved, unique blend of Vimto No Added Sugar squash and infuses it with cinnamon, nutmeg, […]
Krispy Kreme and Vimto Team to Create Refreshingly Different Doughnuts
Krispy Kreme, the global doughnut brand, has partnered with Nichols plc to add Vimto’s refreshingly different taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are also the […]
Vimto OOH Unveil New ‘Killer Combo’ Promotion for Halloween
Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in […]
Vimto Repositions Brand with ‘I See Vimto in You’ Anti-Advertising Campaign
The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints. Its anti-advertising approach even goes as far as to suggest viewers should close […]
The Vimtoad is Back as Vimto Champions Convenience
As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine-month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this sector, seeing a +23% sales increase in RTD’s year on year. Vimto brand value is at […]
Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer
Vimto is hitting the road this summer to help retailers increase sales of its seriously mixed up fruit soft drinks range. From now until the end of September, a dedicated sales team will tour the Midlands and North West in eye-catching Vimto Vans. Sporting the brand’s much-loved mascot, the Vimtoad, the initiative is set to […]
Vimto Warming Up UK Shoppers This Winter
As temperatures drop, Vimto is rolling out its latest ‘Try Me Hot’ campaign for the second year running. Further to the initiative’s success last winter, the brand is introducing its limited edition pack design and in-store POS to encourage shoppers to try Vimto squash with hot water. The campaign will see Vimto promote its versatility […]
Springetts Refreshes Vimto’s Look
April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]