Vitaminwater Features ‘Sorta-Fit Spokesguy’ to Inspire the Average Gym Goer

Vitaminwater Features ‘Sorta-Fit Spokesguy’ to Inspire the Average Gym Goer

For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]

Vitaminwater Recruits “Tryathletes” for Social Media Challenge

Vitaminwater Recruits “Tryathletes” for Social Media Challenge

Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]

Coca-Cola Unveils Broad Array of New Products, Packages at NACS

Coca-Cola Unveils Broad Array of New Products, Packages at NACS

With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]