Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Wendy’s will make its Super Bowl debut with a 30-second ad from VML that satirizes competitors’ use of frozen beef patties and touts Wendy’s fresh beef. Scored to Foreigner’s 1977 hit “Cold as Ice,” the ad shows an employee from fictional burger chain competitor “Othr Guyz” using a blow dryer to thaw out some patties […]
During Australia Day in 2017, via an integrated campaign from DDB Sydney, Eleven, OMD and VML Australia, McDonald’s (Macca’s) is showing consumers just how Aussie the iconic Big Mac is. The campaign idea, developed by DDB Sydney, aims to flip perceptions upside down, literally, by encouraging consumers to turn their favourite burger upside down the ‘Aussie […]
VML has been appointed as Kellogg’s Asia Pacific regional marketing technology partner, following Kellogg’s competitive multi-agency pitch. VML will expand its current Kellogg relationship beyond Australia and North America to now additionally cover technology across the entire Asia Pacific region plus South Africa for digital and social campaigns. The pitch was led by VML Australia […]
Kellogg’s is throwing down the challenge to teens and their smartphones with ‘Nutri-Grain Throwdowns‘, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app by VML, now available for download via the Apple iTunes and Google Play stores. Teens can participate in 21 interactive challenges, competing against their friends, influential […]
Kellogg’s and VML have tapped into current late-night eating behaviours with a new campaign that encourages Crunchy Nut fans to snack on the sweet golden flakes when they have the munchies late at night. ‘Midnight Spooning’ is a multi-platform digital campaign inviting consumers who are over the age of 18 to enjoy their Crunchy Nut […]
Digital agency VML Sydney has launched Australia’s biggest BlippAR activation as part of their campaign for the launch of the new Jameson Irish Whiskey premixes – Jameson & Cloudy Apple and Jameson & Raw Cola. The campaign centerpiece – an augmented reality BlippAR game called ‘Apple Attack’ – has been specifically designed to bring to […]