Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three have aired on TV in 10 years. Rather than focusing on children, the campaign targets adults, with the aim of sparking the latent love that they have for crisps. Created by AMV BBDO, the spot […]
The winner of a competition to find the UK’s biggest fan of the Spice Girls has yet to be revealed, despite Walkers promising to do so during the Britain’s Got Talent final on June 2. The 1990s girl group, currently on a reunion tour, is taking part in a campaign promoting Walkers’ new and improved cheese and […]
Walkers, one of the UK’s favourite crisp brand, is utilising guest star, Emily Atack alongside long-standing brand ambassador, Gary Lineker to launch two new flavours to its core range: BBQ Pulled Pork and Spicy Sriracha. To celebrate the launch of the latest, tasty and on-trend additions to the core range, Walkers is adding extra flavour […]
To launch the new Walkers ‘Festive Flavours’ range, AMV BBDO have created a 20-second film, directed by Knucklehead’s Ben Gregor, to put the people of Britain’s festive palates to the test. In Britain, some people love sprouts. So, Walkers have released Brussels sprout-flavoured crisps for all those avid fans. But, no need to worry […]
Sensations Streetmix is a multi texture, multi flavour adventure into exciting tastes from around the world. Each mix has carefully selected bite-size ingredients inspired by world street markets, for a delicious combination of taste and texture. Jelly Kitchen created three films using ingredients from the packs. Each flavour is based on ingredients from Bangkok, Mumbai […]
Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps. The ad consists of a compilation of clips showcasing the fashions of the second half of the 20th century and featuring crisps being consumed in various era-defining contexts. The spot, set to the theme from […]
Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]
Walkers is teaming up with Heinz to launch a range of six limited edition flavours celebrating British sandwich culture. Each flavour incorporates a sauce from Heinz. They are Bacon and Ketchup; Cheese, Cucumber and Salad Cream; Roast Chicken and Mayonnaise; Ham and Mustard; Toasted Cheese and Lea & Perrins Worcester Sauce; and Sausage and HP […]
Walkers have seized on Leicester City’s unexpected football victory on May 2 with tactical ads in print and social media. The crisps brand took out a full-page ad in The Sun in the UK, which featured the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame with “L.C.F.C” tattooed across his chest […]
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]