People love McDonald’s World Famous Fries and they love sharing them too, making them one of the most shared foods in the world. So in honour of July 13’s #NationalFrenchFryDay, the American fast food company celebrated with a national campaign encouraging consumers to ‘Share the Love’ in the US. The work, which was created by […]
The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, We Are Unlimited has launched a new campaign entitled ‘Around the world is now around the corner’. This is the first time McDonald’s is bringing some of its most popular international items from around the world to participating U.S. restaurants […]
On December 3rd, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honour of its inventor, Norm Cox. In the 1980s, Norm Cox changed the Internet forever by simplifying the drop down menu on websites to create what is now known as the ‘Hamburger Menu’. McDonald’s is now […]
McDonald’s launched a new advertising campaign featuring ‘Marianne,’ the grandma who is grateful to the burger joint for not having to cook because their chicken tenders taste so much like her own. Here, she shows a spicier side, with a ‘Sweet n’ Spicy Grandmas’ campaign. Created by We Are Unlimited as a continuation of 2017’s Buttermilk […]
Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” Understanding that a deliciously irresistible burger can leave you at a loss for […]
McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. A few years back, Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. Well, in […]
A McDonald’s in California has turned its golden arches sign upside down to make it look like a ‘W’ in honour of International Women’s Day. The stunt was helmed by Omnicom’s We Are Unlimited, the dedicated agency for McDonald’s in Chicago. “In celebration of women everywhere, and for the first time in our brand history, […]
Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a […]
McDonald’s new campaign was created to champion the older ladies in our lives that make our family’s what they are. Created by We Are Unlimited, the new work for Mcdonald’s, consists of 30 pieces of original content. The spots feature loveable and wise grandmas talking about how there’s no hard feelings for liking McDonald’s Buttermilk Crispy […]
McDonald’s is launching a massive integrated campaign entitled “Big Mac For That,” which introduces three sizes of its iconic Big Mac in the US. This is the first work created by We Are Unlimited, McDonald’s new agency of record, which incorporates marketing partners such as Facebook, Google and Twitter into the agency team to inform […]