Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021. The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be […]
“I’ve been living Atkins for years,” actor Rob Lowe said in new spots for Atkins Nutritionals, the brand’s boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn’t in need of a diet. He’s never lost weight on the plan, which […]
It is that time of the year where everyone is looking to shed the extra pounds they put on during the holiday season. To help us ditch the weight Professor Barbara Roll, the creator of the Volumetrics Weight Control Plan, is here to deliver her four quick tips for feeling full and losing weight – and drinking […]
The UK may be a nation of dieters, but it seems that many are failing to keep track of their calorie consumption. Indeed, new research from Mintel reveals that well over one third (37%) of Brits don’t know how many calories they consume on a typical day. Despite official guidelines recommending that women consume no […]
A whirlwind visit to Melbourne has left leading weight management company Jenny Craig with a new suite of commercials featuring ex Spice Girl Mel B. Created by Chocolate Studios, the new campaign shows a fit and svelte Mel B telling Australians that Jenny Craig works and that she has maintained her 16 kilos weight loss […]
In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]
The experts have spoken, and Weight Watchers once again reigns supreme in the 2014 Best Diets rankings released by U.S. News & World Report, earning the top spot in three categories. Weight Watchers is ranked #1 for “Best Weight Loss Diet” and “Best Commercial Diet Plan” – each for the fourth consecutive year – as […]
The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds. The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]
As a new year begins and the thoughts of many Brits turn to the tricky problem of how to alleviate the excesses of the festive season, new research from Mintel reveals we are a nation of dieters, with a massive 55% of Brits – equating to 29 million – having tried to lose weight in […]
In celebration of Jared Fogle’s 15th Anniversary of losing and keeping off more than 200 lbs., Jared will embark upon a new mission: to inspire America with a health-focused webisode series aimed at motivating and inspiring fans around the world. The first episode of the program, entitled Jared’s Journey, features a one-on-one interview with celebrity […]