Pernod Ricard Winemakers’ fine wine brand, Ysios, undergoes a packaging redesign led by brand and design agency, Coley Porter Bell
The redesign is part of the Ysios strategy to highlight its remarkable roots and draw upon its distinctive craft heritage
With a selling price starting from €30 a bottle, each wine has its own design that tells its unique story
Ysios announces a new design to reconnect with its artisanal, craft roots to resonate with fine wine consumers. Pernod Ricard Winemakers’ long-term partner, Coley Porter Bell, led the redesign. The Ysios marketing team wanted to renew the look and feel of the brand through a design that credibly honours its traditional ways of viticulture as well as […]
Cool climate, warm welcome When it comes to fine wine, the Austin family have a clear philosophy. Quality is non-negotiable, but ultimately, wine is created to bring people together and to share good times. A family of the Geelong community, the Austin’s pride themselves on their inclusivity and hospitality. When you visit their winery in the cool […]
At six years old Born and Raised, a range of low intervention, small batch wines from Heathcote Victoria, partnered with Thirst Craft to grow up their brand. When it comes to the wild and wonderful world of natural wine, brands tend to opt for creative chaos rather than conformity. But when every label is a […]
Cuvée Sauvage meaning ‘Wild Blend’ is a super premium Chardonnay and Pinot Noir brand from the Russian River Valley of the Sonoma Coast, California. The cool climate wine region is named after the river that meanders through this territory, stretching inland from the extreme Pacific coastline. Known for its marine influence, the fog here rolls […]
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]
In what promises to be among the happiest spots during the game, [ yellow tail ] wine will debut its new “Tastes Like Happy” ad campaign with a new :30 TV spot airing during the Super Bowl on Sunday, February 3, 2019. [ yellow tail ] is on a mission to bring happiness to every […]
BevZero will supply premium non-alcoholic wine, and beer products, through the use of technology that includes the spinning cone column and, more recently, its Go-Lo technology. It will utilise ConeTech’s technologies, which allows for the removal of 100% of the alcohol from a wine, or beer, it says, without compromising the quality of the finished product. […]
In China’s most affirmative move yet to demonstrate its clout as a leading wine consumer, the country has unveiled a new wine rating system designed to evaluate imported and domestically produced wines, based on Chinese tastes, shunning a set of established international wine rating systems such as the 100-point system favoured by international wine critics. […]
Australian Rosé label, Squealing Pig, has launched a new campaign under its ‘Curly Tales of Squealing Pig’ platform via Treasury Wine Estates‘ global creative agency J. Walter Thompson, Melbourne. Following on from the successful 2017 social campaign, 2018 sees a new chapter of Curly Tales arrive, with the creation of 5 little films for […]
Discount retailer Aldi is bringing a fortified Spanish chocolate wine back to its UK stores next month in time for Christmas due to popular demand. Bottles of Rubis Chocolate Wine will be hitting Aldi’s shelves on 14 November, priced at £9.99 for 50cl. The fortified ‘wine’ is made from a blend of Tempranillo grapes and […]
