English wine is cultivating a reputation for top quality, but some feel the fledgling industry lacks an identity. As a result, FMCG trade magazine The Grocer tasked design agency Hornall Anderson with creating one – and this is what they came up with. The Brexit vote left the UK divided. How to react? Hornall Anderson […]
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]
Violet Benson (@daddyissues_), Comedian and Internet Personality, has co-founded a new line of wine with Anthony Allport, Chief Executive Officer of Fine Wine Agency. Available online beginning July 18 at funwine.co, and at 40 retailers in New York, NY, Fun Wine Co (@funwineco) launches just in time for the summer. Instagram’s “Meme Queen” and Fun Wine Co […]
Lindeman’s and J Walter Thompson Melbourne have searched the world to discover what makes people smile in a new campaign that features universally relatable stories of friendship and positivity. Celebrating Lindeman’s remarkable global popularity in over 100 countries, “The World Smiles with Lindeman’s” campaign was created by JWT’s Melbourne team and will launch globally from […]
10,000 people across the UK were asked what influences the wine they buy and how much they spend on a bottle – with respondents sharing the reasons behind their tipple of choice. The survey – co-ordinated by personalised wine retailer Hannibal Brown – revealed that, for over 35% of the population, a fiver is their […]
May 17, 2016 marks the official launch of INTRINSIC Wine Co., a raw yet elegant wine from the famed Columbia Valley in Washington State that was produced using a technique called “extreme” extended maceration. It has tremendous complexity because the core of the wine stayed in contact with the grape skins for approximately nine months after […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]
Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set to hit the shelves this spring, the transition is aimed to create a better customer experience with a focus on increased overall quality. “Through detailed research and development, we were able to create an elegant label that reflects the core […]
Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s Creek sub-brand especially for them so that it can recruit new drinkers to the low-growth category. The drinks brand sees Jacob’s Creek Sun Craft as a chance to offer younger drinkers “quality without the confusion” as it looks to maintain […]