R.White’s, the premium lemonade brand owned by Britvic, is putting its 173 year heritage at the centre of its new £1 million marketing campaign, which kicks off in June and includes an attempt to break a world record on a Penny Farthing at the World Cycling Revival in London. As one of the lead sponsors […]
The owner of one of the longest-held athletic records in the world, Bob Beamon, is challenging all long jump athletes to break his record this month. He’ll be waiting… and if it’s broken, Bob will buy the winner a crisp, refreshing beer: the perfect beverage to celebrate life’s great achievements and which is part of […]
Saturday night saw the sale of a stunning rare 6 liter “Imperiale” version of the highly sought after Macallan M – the world’s most sophisticated single malt whisky, contained within a beautifully designed and meticulously crafted crystal decanter, for US $628,000 at Sotheby’s in Hong Kong. M represents a masterpiece created from the collaboration between […]
On Thursday, September 19th Bar Louie locations around the country will host their annual “Rock the Tot” tater tot eating contest. The contest will be broken into two parts, team relay races and a solo competition. Each location will begin their relay race at 8 p.m., followed by the solo competition to crown their local […]
A US man has devoured 69 hot dogs, beating his own world record at an annual 4 July competition at Coney Island in New York. Joey “Jaws” Chestnut ate the sausages with buns in 10 minutes, breaking his old record of 68 and winning the world title for the seventh year in a row. In […]