For over 25 years, Actimel* has been supporting people’s immune system** every morning. To bring to life this promise with the Gen Z, Actimel is landing on Fortnite to support their immune system in their favourite game. Firstly we see a small potion that bears a striking resemblance to the little Actimel bottle. In Fortnite, players in a difficult position can […]
During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta […]
Wunderman Thompson and KitKat launch the world’s first AI-powered staring contest
Wunderman Thompson Fights Food Waste With Food Waste
After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazil decided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or […]
In Wunderman Thompson’s global campaign, everyone is invited to help the “Have a break, have a KITKAT” slogan come back reinvigorated, refreshed and ready to face the next 85 years
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. The campaign highlights that, at this unique moment, KITKAT will make its most […]
The new concept, inviting us to follow our passions, is brought to life by Campari in a series of films featuring pioneering artists from across the globe
Campari, the iconic Italian red aperitif has launched an inspirational new digital campaign featuring a unique partnership with remarkable artists from around the world, bringing to life the brand’s newly evolved ethos of Red Passion – the urge inside us that is impossible to ignore. The campaign features hero video content and impactful visuals showing Red Passion come […]
In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.” With all this happening, Wunderman […]
The nation’s favourite malt loaf brand, Soreen, have announced some spring-tastic news for fans, as they are now selling Chocolate & Orange Mini Loaves for Easter. Bursting with flavour and packed with chocolate orange deliciousness, the mini loaves come in at under 100 calories per bar, making for a tasty but healthier treat to be […]
Soreen is the ultimate tasty treat to fight the festive indulgence
The nation’s most loved Malt Loaf brand, Soreen, are raising awareness of the benefits of making a simple food swap – from a cake bar to a Soreen bar – for a healthier choice or swap this January. Mark Simester, MD at Soreen said: “People don’t often realise that Soreen has always been a much healthier […]