Red Bull North America announces the expansion of the successful Red Bull Editions product line just in time to give consumers across the nation the wings to successfully push through daylight saving time. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red Bull Yellow Edition, deliver the Wings of […]
Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series season, Mars Chocolate North America and M&M’S Racing are taking the nuttiness of M&M’s Peanut in NASCAR to […]
http://www.youtube.com/watch?v=q3Z4TQKGXbE&feature=youtu.be Fans turned MetLife Stadium into a mass of orange, blue and green on Super Sunday, but the color that really stood out in Super Bowl XLVIII was … yellow. Mars Chocolate North America unveiled another MVP-caliber Super Bowl commercial for M&M’S Brand that shined a spotlight on M&M’S Peanut – and confirmed its beloved […]
Football colour commentary just got a lot more colorful. With millions of fans expected to use social media as a “second screen” to enhance their Super Bowl XLVIII viewing experience, Mars Chocolate North America announced an innovative plan to deliver fun, real-time social content to fans during the game featuring three-time Super Bowl MVP Joe […]
http://www.youtube.com/watch?v=sNr1a-k3bwk It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M’S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the […]
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]
To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers. The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough […]