M&M’s Delights Viewers With ‘Nutty’ Super Bowl Ad

M&M’s Delights Viewers With ‘Nutty’ Super Bowl Ad

Fans turned MetLife Stadium into a mass of orange, blue and green on Super Sunday, but the color that really stood out in Super Bowl XLVIII was … yellow. Mars Chocolate North America unveiled another MVP-caliber Super Bowl commercial for M&M’S Brand that shined a spotlight on M&M’S Peanut – and confirmed its beloved character […]

M&M’s & Joe Montana Bring Innovative Spin To ‘Colour Commentary’

M&M’s & Joe Montana Bring Innovative Spin To ‘Colour Commentary’

Football colour commentary just got a lot more colorful. With millions of fans expected to use social media as a “second screen” to enhance their Super Bowl XLVIII viewing experience, Mars Chocolate North America announced an innovative plan to deliver fun, real-time social content to fans during the game featuring three-time Super Bowl MVP Joe […]

M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”

M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”

Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S Peanut […]

IKEA Japan Introduces Blue & Yellow Ice-Cream to Celebrate 5th Anniversary

IKEA Japan Introduces Blue & Yellow Ice-Cream to Celebrate 5th Anniversary

To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers. The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough […]