As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience.
Taxi Studio provided strategic support from the outset in the form of product innovation workshops culminating in the creation of concept ideas for research. These concepts were developed into initial pack designs that underwent further rounds of research before the winning ideas were identified.
However, Taxi Studio didn’t stop at the pack design, they created the full integrated marketing campaign, including 3 x 15’ TV commercials, point of sale, and full visual identity system for local markets to use.
Taxi Studio Founder & Creative Partner, Ryan Wills said: “Building on the success of our partnership with the team at BPW, we were tasked to consider this project from the ground up. This through the line approach enhanced project efficiencies while ensuring very high creative standards were met from start to finish.”
NESTEA Brand and Communication manager Pavol Kanuch said: “Once more the Taxi team has demonstrated fearless creativity going beyond their core design talent. The content created is very impactful and clearly delivers our brand proposition and personality as well as clearly announcing the new product launches.”