This Way Up Bucks Convention With Vibrant Identity For Probiotic Brand

With consumers becoming more conscious about the quality of food they eat, and how diet affects the body’s natural rhythms, it’s no wonder that probiotics have been experiencing a surge of popularity in recent years. Studies linking probiotics to both the prevention and cure of cases of gut-related health issues, including the likes of food intolerances and IBS, has helped to boost this fast-growing category. 

It’s also an area rich in research and innovation with manufacturers racing to compete on efficacy and range of benefits. When it comes to brand design however the majority of probiotic manufacturers have focused on emulating the category cues of pharmaceutical, in an attempt to communicate their product’s validity. In this, many have failed to focus on what’s core to the consumer – what the product delivers to them. 

Kinerva is a breakthrough probiotic brand recently launched in the UK. With its unique dual-coated protection formula, Kinerva guarantees delivery of 100% of the live bacteria direct to the gut. Not only is it the most effective delivery system of live probiotic available on the market today, but it’s also breaking convention in terms of brand design. 

“After facing many environments when raising children one thing that I found is, as a father I cannot afford to have any days when I am feeling under the weather.” said Adnan Wahid, CEO, Kinerva. “I also couldn’t bear to see my children suffering from sickness or illness, so I embarked upon a journey to find a natural and healthy way to enable my whole family to maintain our busy lifestyles without falling foul to ill health.”

“Kinerva is unique, and incredibly effective, however what was most important to Adnan when developing this product was the lifestyle aspect.” said Chris White, CEO & Co-Founder, This Way Up. “The fact that this product allows him and his family to function day to day in good health. When it came to the brand design, we wanted to draw on the sense of freedom and vitality that comes from knowing you’re healthy inside and out.”

The brand design uses bold marks and vibrant colours helping distinguish it from the uniformity of other probiotics on the market.  

Source: This Way Up

  Adnan. Wahid, Branding, Chris White, Design, Food, Health Foods, Kinerva, Probiotics, This Way Up