Bimbo is the largest Mexican bakery in the world and within the portfolio of products, there are different bread specialties, each serving a specific benefit.
Created by VectorB//McCann Mexico, the dedicated agency to the advertiser, the campaign named “Slice by Slice” shows a series of graphic pieces with a visual resource communicating the action and reaction of the benefits associated to each kind of bread.
The campaign promotes the varieties of Plain White Bread, Double Fiber and Multigrain, and will be aired both as printed ads, OOH and digital.
Client: Bimbo Company
Product: Plain White/Multigrain/Double Fiber Breads
General Manager: Juan Arteaga
VP. Executive Creative Director: Liliam Córdoba
Team Creative Director: Gabriela Paredes
Creative Directors: Mario Carbajal / Carlos Terán
Art Director/Illustrator: Eduardo Guerrero
Source: VectorB//McCann Mexico