Virgin Atlantic and Delta Airlines to Open Pop-Up Pub in the UK with 230 Craft Beers

From Siren Blonde Ale in Memphis to Modern Times in San Diego and Pick Axe Porter in Anchorage, a new pop-up pub serving 230 US craft beers is landing in London on August 10.

Celebrating craft beer popularity, Virgin Atlantic and Delta are opening The Joint Venture Pub on New Oxford Street, Holborn, bringing people together to enjoy a taste of the 200-plus US destinations that UK travellers can fly to with Delta and Virgin Atlantic.

The Old Crown Public House will turn into The Joint Venture on August 10-19, where the American craft beer scene meets the traditional English pub vibe complete with a beer wall installation.

Pub hours will be noon to 11 p.m. Unique and local beers from all over the US will be available starting from £4 ($5). There will also be themed nights celebrating US culture plus a pub quiz with flights up for grabs.

Corneel Koster, Delta’s Senior Vice President – Europe, Middle East, Africa and India said: “Delta and Virgin Atlantic are both renowned for their hospitality and The Joint Venture enables us to bring this from the air to the ground, so come down and enjoy this truly special trans-Atlantic pub experience.”

Claire Cronin, Senior Vice President of Marketing at Virgin Atlantic, commented: “What better way to bring people together than over a beer, or better still, 230 beers! The Joint Venture will bring a taste of the US to London and through the ever-popular US craft beer scene, show the variety of destinations that UK travellers can fly to with Virgin Atlantic and Delta Airlines.”

Source: Delta News Hub

  Alcohol, Beverage, Campaign, Craft Beers, Delta Airlines, Marketing, Pop-Up Pub, Promotion, The Joint Venture, Travel, UK, Virgin Atlantic