Castello Offers ‘Truly Immersive’ Cheese Pop-up in Shoreditch

Castello has opened a “veritable cheese emporium” in east London’s Shoreditch in a bid to create “an immersive 360° cheese experience like no other”.

The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The activity has already run in New York, The Hague and Copenhagen.

Tasting sessions, drinks matching and live Q&As with ‘gastronaut’ Stefan Gates will be on offer in the shop.

  Arla, Castello, cheese, Dairy Product, Food, Gastronaut, pop-up, Promotions, Retail, Shoreditch, Stefan Gates, UK