Warburtons & BHF Enjoy a ‘Red Breakfast’ in Quirky Stop-motion Short

Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition.

This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart.

Grand Central’s George Castle created the sound design for the spot: “From the moment I got the brief, I was hugely excited to start experimenting with the different sounds that would bring to life the stop-motion characters in the spot. It was clear from the beginning that the sound design would add to the ‘cartoony’, playful vibe. The sounds I created are cheerful and light-hearted, to work with the fast-changing visuals.”

“Getting the character voices right was key, but the fact that the spot is stop-motion style gave me quite a bit of freedom, as the audience isn’t expecting a soundscape that feels true to life. The project was a great deal of fun and it was an absolute pleasure working with WCRS. I’m very happy to have been involved,” added George.

  British Heart Foundation, Campaign, Food, Grand Central Studio, Health, Marketing, partnership, Promotion, Red Breakfast, Social Media, UK, Warburtons, WCRS