M&M’s Name Coffee Nut as Winner in First Ever “Flavor Vote” Campaign

In honour of the brand’s 75^th anniversary, M&M’s asked fans to choose the brand’s newest peanut-flavoured addition to join Original Peanut on shelves. With more than one million votes cast, M&M’s is proud to announce Coffee Nut as the flavour loved most!

Starting in August, the Coffee Nut flavour will join M&M’s Original Peanut, which was first introduced in 1954, on shelves at retailers US-wide. Coffee Nut defeated two other peanut-flavoured challengers – Honey Nut and Chilli Nut to win consumers’ votes.

“We are so thrilled that our fans helped to shape our brand’s vibrant future,” said Tanya Berman, Director, M&M’s Brand. “Flavour Vote was the perfect campaign to show how much we value our fans’ opinion. The brand is looking forward to adding Coffee Nut to our peanut flavoured line up in August.”

M&M’s Official Taste Tester Is…

Once fans cast their vote for their favourite new M&M’s Peanut flavour, they were entered for the chance to win $100,000 and earn the title of the official M&M’s Taste Tester. 2016’s official winner is Jason Y. from Raleigh, NC!

Fans can purchase M&M’S Coffee Nut at retailers nationwide in early August.

  Campaign, Chocolate, Coffee Nut, Confectionery, Flavor Vote, M&M’S, Marketing, Mars Inc, New Flavour, USA