Lactalis Brings Swedish Quark Brand Lindahls to the UK

Lindahls, the leading Swedish quark brand, is launching a range of products in Waitrose, with design by Hornall Anderson.

Quark, a type of fresh dairy product, is extremely popular in Northern Europe, and is seen as a huge opportunity in the UK.

It is natural, high in protein and fat free, as well as healthy, which should chime with consumers who want to lead an active and healthy lifestyle.

Mike Chatters, Sales Director at Lactalis McLelland UK says: “Lindahls is a proven success in Sweden where is it the number 1 Quark brand. Our UK research has shown that consumers love the range and find it very differentiated due to the range of flavours and highly relevant due to its focus on health. The launch of Lindahls in the UK as a healthy dairy lifestyle brand demonstrates Lactalis’s commitment to innovation.”

Lindahls Quark UK range comes in three flavour variants:

• Natural, available in 500g pot, to use as a high in protein, fat free alternative to natural yoghurt, crème fraiche or sour cream.
• Raspberry, available in 150g pot, perfect for a breakfast on-the-go, as a filling snack or as a fat free dessert.
• Vanilla, available in 150g pot, perfect for a breakfast on-the-go, as a filling snack or as a fat free dessert.

The range launches in Waitrose on November 21. The introductory price will be £1.75 for 500g, £0.70 for 150g and the RSP will be £2.25 for 500g and £0.95 for 150g.

Source: Hornall Anderson

  Branding, Dairy Product, Food, Hornall Anderson, Lactalis McLelland, Lindahls, Packaging Design, Product Launch, Quark, UK, Waitrose