Stork have launched a new range of ready to bake cupcake mixes to help consumers who may lack the time or confidence to bake. Available in 3 flavours; classic, chocolate and lemon, the mixes are sure to excite those with a sweet tooth.
Seeing an opportunity in the market to introduce a food product for the ever-busy consumer who still wants to enjoy a delicious home baked cupcake on any occasion, Stork have launched the Ready to Bake mix which simply needs pouring into cupcake cases and baking in the oven – no need to add a single ingredient!
Stork’s cupcake ready mix appeals to bakers of all skill sets with a simple proposition that will enable them to skip the “making” and get to the “baking” while still enjoying the delicious smell of cake in the oven.
In order to communicate the key benefits of their new product, Stork sought the help of London based studio, Slice Design, to bring their pack design to life. Slice were tasked with pack design for an NPD addition to the Stork range. The brief was to clearly communicate the ease, convenience and usage of the mixes.
Alan Gilbody, Founder and Director at Slice Design Limited, helped to explain some of the design features on pack. “Stork is a trusted home baking brand with over 90 years of heritage, we wanted to retain this on pack and highlight the fun and ease of use,” said Alan.
Stork’s Assistant Brand Manager, Madeleine Boulton had this to say: “Slice were brilliant to work with throughout the whole process. They delivered an excellent customer service, working quickly and efficiently to deliver high quality designs that were extremely accurate in their representation of the product.”
Source: Slice Design
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