Kahlúa Helps to Bring Clean Water to Coffee-Growing Communities Through UK Coffee Week

Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18% value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit sponsor of UK Coffee Week.

Now in its 7th year, UK Coffee Week is a nationwide fundraising campaign that takes place in thousands of coffee shops across the country. 100% of donations received throughout the week will go to Project Waterfall, an initiative dedicated to bringing clean water facilities to coffee-growing communities. Kahlúa holds these communities close to its heart and is proud of its heritage, with its coffee liqueur crafted using the finest ingredients from Veracruz, Mexico.

Adam Boita, Head of Marketing at Pernod Ricard UK, comments: “46% of consumers are drinking coffee flavoured cocktails and the Espresso Martini is rapidly increasing in popularity as one of the top 5 rising cocktails. We hope to inspire bartenders to get involved with this great initiative to not only support Project Waterfall, but to tap into this growing category opportunity.”

Kahlúa is urging bartenders to continue to drive the growing popularity of the Espresso Martini, the 9th bestselling cocktail in the on-trade, by signing up and getting involved with the project. To support UK Coffee Week and help raise funds alongside Kahlúa, operators can visit here.

Boita continues, “It can take up to six years to get the perfect coffee beans for our liqueur, that’s a lot of hard work and devotion from our growers in Veracruz. We are delighted to be sponsoring the excellent UK Coffee Week initiative as it allows us to show our appreciation and give back to the coffee-growing communities which help to make Kahlúa what it is today.”

The #cocktailyourcoffee platform will run across the campaign for the week, and will be supported with in-bar POS and digital activity.

Source: Pernod Ricard UK

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