DOVE Chocolate Introduces New Product Lineup For 2018

Fans of the signature silky smooth taste of DOVE Chocolate will go “nuts” for the brand’s latest product innovation — DOVE Chocolate Covered Dusted Almonds and Cashews. To support the growing consumer trend of seeking a more balanced lifestyle in their food decisions, these delicious almonds and cashews are covered with DOVE Milk or Dark Chocolate and then dusted with cocoa, cinnamon or sea salt for a satisfying treat.

Available at retailers US-wide in March, the experts at DOVE Chocolate have crafted three bold varieties: Cinnamon Dusted Dark Chocolate Almonds, Sea Salt Dusted Milk Chocolate Cashews and Cocoa Dusted Dark Chocolate Cashews. Each bite is perfectly balanced with the crunch and nutty flavour of cashews or almonds and the silky smooth texture of DOVE Chocolate that fans know and love. Finished with a kick of spice, these delectable bite size treats will have them reaching for more.

“We challenged ourselves to create a product that would be truly innovative and special for our growing fan base,” said Kerry Cavanaugh, Brand Director, DOVE Chocolate. “They love DOVE for our signature silky smooth chocolate and flavour variety. This bold taste experience is differentiated by the dustings of cinnamon, sea salt and cocoa that should leave fans feeling invigorated, as if they’ve discovered something new and unexpected with DOVE.”

DOVE Chocolate Covered Dusted Almonds and Cashews will be available at drug, mass, grocery and value stores nationwide in March with a suggested retail price starting at $1.99 for a 1.6 oz. slim pack and $3.99 for 5 oz. and 5.5 oz. stand up pouches. Cinnamon Dusted Dark Chocolate Almonds and Sea Salt Milk Chocolate Cashews will be available in both slim packs and stand up pouches while Cocoa Dusted Dark Chocolate Cashews will be available only in stand up pouches.

Also in March, DOVE Chocolate PROMISES will be easier to find in new re-sealable stand up pouches featuring eye-catching graphics to replace the lay-down bags. In addition, three new PROMISES large stand up pouches will be available in Milk Chocolate, Dark Chocolate and a Variety Bag including Milk Chocolate, Dark Chocolate and Milk Chocolate and Caramel flavours.

DOVE PROMISES Silky Smooth Cookie Crisp and Milk Chocolate will also have expanded distribution at retailers nationwide. Each bite is filled with crispy cookie pieces and contains only the finest quality cacao. While this limited edition flavour has been a favourite among fans, it will now be available nationally where DOVE Chocolate products are sold.

Source: Mars, Incorporated

  Confectionery, DOVE Chocolate, Food, Marketing, Mars Incorporated, North America, Product Launch, USA