Gladiator Energy Drink: The USB Can

Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”.

If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it.

Users are directed to a website where they capture a code printed on the can with their camera. They then click on the document they want to upload and the site automatically stores it, for downloading any time they want.

Mexican Advertising Agency, The New came up with the concept.

  Beverage, can, Digital, Energy Drink, Gladiator, Innovation, Mexico, Non Alcoholic, Packaging, The New, USB